With over 25 years of experience in the banking industry, Nick Schuster serves as the National Sales Director at Cash Transactions, LLC, a premier provider of turnkey ATM solutions and Branch Automation for the Financial & Retail Services Industries. He drives revenue in competitive markets by identifying profitable target audiences, setting financial benchmarks, and developing strategic sales goals and objectives. Nick delivers consistent and sustainable sales volume through both direct sales techniques and indirect sales leadership, continually executing product developments across traditional and emerging channels.
Additionally, Nick dedicates part of his time to volunteer work that supports his passion for the environment and community service. As the Race Director for The Pine Mountain Trail Run, he oversees one of the oldest ultramarathons in the country, celebrated for its challenging terrain and community-focused, “homecoming” vibe. This event, held in F.D. Roosevelt State Park, emphasizes giving back to public lands, with proceeds supporting the park itself.
Nick is also involved with the U.S. Army Corps of Engineers, where he leads local service projects focused on organized shoreline trail cleanups at Lake Allatoona. His efforts help maintain the natural beauty of the area, promoting positive outdoor experiences and environmental stewardship.
Noble Purpose: Nick’s noble purpose is to provide hope & help to communities/organizations struggling with the complexities of innovation. To apply commonsense leadership around achieving goals through a systematic approach that is agile, flexible, and measurable. He is committed to fostering environments where transparent communication and mutual respect are paramount.
Vision: Nick is dedicated to educating, motivating, and empowering individuals to be catalysts for change. He strives to create change-makers who can positively impact their environments and industries.
Values: With genuine curiosity, his values reflect a deep commitment to learning, creating, and developing. He upholds the importance of loving, teaching, and solving problems through hard work and hustle. Nick values being responsive, agile, and flexible, fostering teamwork, energy, positivity, poise, effort, and skill. Family is central to his approach, infusing warmth and personal commitment into his professional endeavors.
Mantra: His guiding mantra is based upon the book, “Born to Run” by author Christopher McDougall; “Light. Easy. Smooth. Fast. Free”. This reflects his philosophy of navigating challenges with ease and confidence, encouraging a pathway that welcomes opportunities and solutions.
“Move and the way will open.”
-Zen Proverb
Nick Schuster holds a bachelor of science in business administration for both Computer Information Systems and Marketing from Appalachian State University. He is also a graduate of the Graduate School of Banking at LSU. Currently he serves on the Georgia Bankers Operations and Technology committee. While away from the office, he enjoys new places and adventures with his wife and two children.