Nancy Harhut is the Chief Creative Officer and cofounder of HBT Marketing. Getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
A popular conference and event speaker, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, Social Top 50 Email Marketing Leader, and one of the 10 Most Fascinating People in B2B Marketing.
Prior to cofounding HBT Marketing, Nancy held senior creative management positions within the IPG and Publicis networks. She and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients including Dell, Nationwide, and AT&T. Her new book, Using Behavioral Science in Marketing, was recently published by Kogan Page, and named Amazon’s #1 New Release in Web Marketing, Business Marketing, and Consumer Behavior.